your experts in IP video

February 4th, 2008

what is IPTV?

What is IPTV?


More Content then ever with NO CABLE bill.

IPTV is a method of delivering broadcast television and on-demand, media content that uses an Internet protocol (IP) network as the medium. Any broadband IP network can be used for IPTV. However, IPTV is most prominently used as the primary mechanism for carriers, such as telephone companies (telcos), and cable and satellite TV carriers, to deliver television to mass audiences over existing communications infrastructures. IPTV offers carriers flexibility and added value in the form of additional services that can be offered to customers, which improves the carrier’s profitability and competitive edge…
.. So why not provide content for yourself, and eliminate your carrier !

Consumers are familiar with two-way communication with voice and data, but an IP network also enables two-way communication in the video connection. With IPTV, consumers can interact with a video service to, for example, order and play video on-demand (VOD) content, change channels, or control playback of a live broadcast. Because the three services are controlled from one source, solutions can be created that take advantage of an integration of services. For example, a solution can be developed that enables customers to view Web pages on their televisions, through which they can order pay-per-view video content and check phone messages. With triple-play, carriers can upgrade their offerings to provide consumers with a full suite of next-generation digital-communication services.

Early adopter interest in IPTV has been led by the telcos and private network operators, although the technology can be easily applied to other IP-enabled networks. The primary service of a telco has always been voice communication. However, data delivery via the Internet has grown rapidly to become a major service offering for telephone and cable carriers. Now, with continuous improvements in data transfer speeds, brought about through technologies such as the digital subscriber line (DSL), many broadband service providers are well-positioned to deliver IPTV services. For example, more and more telcos throughout the world are replacing copper with fiber, enabling VDSL (very high bit-rate DSL) with rates that top 50 megabits per second (Mbps).